Dole x pocket.watch Collaboration

Pocket.watch partnered with Dole to create 26 million co-branded DOLE® Royal Hawaiian® and Tropical Gold® Pineapples, which were distributed across stores in the United States and Canada. As part of this collaboration, I designed and developed the hang tags that were attached to all 26 million pineapples, produced a 30-second commercial, supported the consumer products team with product development, and created a range of digital marketing assets.