Hulu Programming

Pocket.watch launched the “Smiles and Smarts” enrichment content package on Hulu, featuring 100 episodes of learning-themed entertainment designed for children and families. As the Creative Director, my role was to shape the visual identity of this collection. My responsibility was to conceptualize and design compelling brand thumbnails that would not only resonate with Hulu’s audience but also align with Pocket.watch’s mission to deliver enriching and imaginative content. These thumbnails were strategically crafted to enhance user engagement on the Hulu streaming platform, ensuring that the package stood out amidst a competitive digital landscape.