Anime Expo Branding

Anime Expo is the biggest anime convention in North America. With hundreds of thousands in attendance each year, Anime Expo brings together passionate communities to celebrate the cultures they love most.

Anime Expo partnered with Blind to help rebrand our annual event. The process began with crafting the brand strategy, positioning statement, and user profiles. From that, Blind developed a complete identity system that reached every touchpoint of the event.

Contributors

  • CEO
  • Mark Manasala
  • BRAND DESIGNER
  • Dino Martin
  • PROJECT MANAGER
  • Yohanes Fadillah
  • BRAND COORDINATOR
  • Meg Amo
  • DIRECTOR OF ENTERTAINMENT
  • Jon Baumgardner
  • PRODUCTION
  • Blind
  • EXECUTIVE CREATIVE DIRECTOR
  • Chris Do
  • CREATIVE DIRECTOR
  • Matthew Encina
  • EXECUTIVE PRODUCER
  • Scott Rothstein
  • ART DIRECTOR
  • Jaime Van Wart
  • SENIOR DESIGNER
  • Sang Chung
  • PROJECT MANAGER
  • Daisy Zarazua
  • DESIGNERS
  • Emily Xie, Rachelle Moon, Minhye Cho, Mark Caasi