Anime Expo is the biggest anime convention in North America. With hundreds of thousands in attendance each year, Anime Expo brings together passionate communities to celebrate the cultures they love most.
Anime Expo partnered with Blind to assist in building out a new and fresh merchandise campaign for the 2017. With the in-house creative AX team working hand in hand with Blind’s, a merchandise program that toppled all past revenues – with a record increase of 200% increase in overall sales – was built.