Anime Expo – Merchandise

Anime Expo is the biggest anime convention in North America. With hundreds of thousands in attendance each year, Anime Expo brings together passionate communities to celebrate the cultures they love most.

Anime Expo partnered with Blind to assist in building out a new and fresh merchandise campaign for the 2017. With our in-house brand/creative team along side Blind’s creative leaders, we built out a merchandise program that toppled all past revenues, with a record increase of 200% increase in overall sales.

Contributors

  • CEO
  • Mark Manasala
  • BRAND DESIGNER
  • Dino Martin
  • PROJECT MANAGER
  • Yohanes Fadillah
  • BRAND COORDINATOR
  • Meg Amo
  • DIRECTOR OF ENTERTAINMENT
  • Jon Baumgardner
  • PRODUCTION
  • Blind
  • EXECUTIVE CREATIVE DIRECTOR
  • Chris Do
  • CREATIVE DIRECTOR
  • Matthew Encina
  • EXECUTIVE PRODUCER
  • Scott Rothstein
  • ART DIRECTOR
  • Jaime Van Wart
  • SENIOR DESIGNER
  • Sang Chung
  • PROJECT MANAGER
  • Daisy Zarazua
  • DESIGNERS
  • Emily Xie, Rachelle Moon, Minhye Cho, Mark Caasi