AX (Anime Expo) Branding Guide

As the Brand Manager for Anime Expo and in collaboration with Blind Design, I lead the internal charge in building and completing a revamped company website, a brand-spanking new mobile app, designed indoor/outdoor spaces (namely environmental signage & trade booths), developed and produced record-selling merchandise, and lastly, generated a new brand identity that’ll be put to use for many years to come.