Toys and Colors, the #1 YouTube ensemble in the world, teamed up with pocket.watch to produce a first of its kind preschool series consisting of live-action and animation developed via Unreal Engine. During the development stage of this series, I was charged with creating and developing a brand guide, in collaboration with SVP of Marketing and Franchise Amanda Klecker and Sr Designer Sal Eliazo, with aim to set the foundation for this new franchise while lending creative guidance to both current and new licensees to develop product against.
Toys and Colors | Kaleidoscope City Brand Guide
Brand Guide Development
