As part of Pocket.watch’s strategic partnership with Toys and Colors, one of YouTube’s most influential global children’s brands, I led the creation of the brand identity for their original content series, Kaleidoscope City. My responsibilities spanned across brand and key art development, logo design, and sizzle reel production, ensuring a cohesive and vibrant look and feel that resonated with the brand’s diverse, international preschool audience.
The resulting identity system helped position Kaleidoscope City as a standout property within the broader Toys and Colors universe. The visual language I developed drove internal alignment and external confidence, serving as the foundation for product packaging, digital marketing, and licensing pitches. The sizzle reel was instrumental in garnering interest from global distribution partners and consumer products teams. Within its first three months post-launch, Kaleidoscope City contributed to a measurable increase in channel engagement and opened new opportunities for cross-platform content expansion.
