Upon joining the pocket.watch team as Creative Director, I was immediately tasked with spearheading a high-profile strategic initiative: the development of a corporate sizzle reel that would serve as a powerful introduction to the company’s vision, successes, and future opportunities. This project was designed to be a cornerstone marketing asset, aimed at engaging a diverse range of audiences, including investors, stakeholders, clients, and key industry partners.
My role encompassed not only overseeing the creative direction but also ensuring that the sizzle effectively encapsulated pocket.watch’s unique brand story, its dynamic portfolio of creator-led franchises, and its innovative approach to kids and family entertainment. Collaborating closely with internal teams and external production partners, I worked to craft a compelling narrative, weaving together high-energy visuals, dynamic motion graphics, and carefully curated content to leave a lasting impact on viewers. The final product became an essential tool for business development, driving engagement and reinforcing pocket.watch’s position as a leader in the evolving entertainment landscape.