The world’s leading YouTube ensemble – Toys and Colors – collaborated with pocket.watch to produce a groundbreaking preschool series combining live-action and animation, developed using Unreal Engine. As Creative Director, I was responsible for creating and shaping the brand guide, working closely with the marketing and franchise team as well as senior design leads. The guide was designed to establish a strong foundation for the new franchise and provide creative direction for both existing and prospective licensees in developing product lines.
Toys and Colors | Kaleidoscope City Brand Guide
