{"id":5078,"date":"2018-09-17T15:49:41","date_gmt":"2018-09-17T22:49:41","guid":{"rendered":"http:\/\/dinopaolo.com\/?post_type=portfolio&#038;p=5078"},"modified":"2026-07-25T16:32:41","modified_gmt":"2026-07-25T23:32:41","slug":"anime-expo-branding","status":"publish","type":"portfolio","link":"https:\/\/dinopaolo.com\/staging-dinopaol\/anime-expo-branding\/","title":{"rendered":"Anime Expo | Brand Identity"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<div class=\"article-content fade animate\">\n<div class=\"article-entry\">\n<p>Anime Expo is North America&#8217;s largest anime convention, drawing hundreds of thousands of attendees each year. As Brand Manager\/Designer, I identified the need for a full brand overhaul \u00e2\u20ac\u201d and led it: new brand strategy, identity system, positioning, and audience profiles, translated into a cohesive identity across every event touchpoint. The result: 250% increase in site engagement and 180% growth in ticket revenue.<\/p>\n<\/div>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text css=&#8221;&#8221;] Anime Expo is North America&#8217;s largest anime convention, drawing hundreds of thousands of attendees each year. As Brand Manager\/Designer, I identified the need for a full brand overhaul \u00e2\u20ac\u201d and led it: new brand strategy, identity system, positioning, and audience profiles, translated into a cohesive identity across every event touchpoint. The result: 250%&hellip;<\/p>\n","protected":false},"author":1,"featured_media":5180,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_gspb_post_css":"","_exactmetrics_skip_tracking":false,"footnotes":""},"portfolio_category":[],"portfolio_tag":[],"class_list":["post-5078","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/dinopaolo.com\/staging-dinopaol\/wp-json\/wp\/v2\/portfolio\/5078","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dinopaolo.com\/staging-dinopaol\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/dinopaolo.com\/staging-dinopaol\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/dinopaolo.com\/staging-dinopaol\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dinopaolo.com\/staging-dinopaol\/wp-json\/wp\/v2\/comments?post=5078"}],"version-history":[{"count":30,"href":"https:\/\/dinopaolo.com\/staging-dinopaol\/wp-json\/wp\/v2\/portfolio\/5078\/revisions"}],"predecessor-version":[{"id":7877,"href":"https:\/\/dinopaolo.com\/staging-dinopaol\/wp-json\/wp\/v2\/portfolio\/5078\/revisions\/7877"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dinopaolo.com\/staging-dinopaol\/wp-json\/wp\/v2\/media\/5180"}],"wp:attachment":[{"href":"https:\/\/dinopaolo.com\/staging-dinopaol\/wp-json\/wp\/v2\/media?parent=5078"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/dinopaolo.com\/staging-dinopaol\/wp-json\/wp\/v2\/portfolio_category?post=5078"},{"taxonomy":"portfolio_tag","embeddable":true,"href":"https:\/\/dinopaolo.com\/staging-dinopaol\/wp-json\/wp\/v2\/portfolio_tag?post=5078"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}