{"id":6501,"date":"2025-05-14T19:37:59","date_gmt":"2025-05-15T02:37:59","guid":{"rendered":"https:\/\/dinopaolo.com\/?post_type=portfolio&#038;p=6501"},"modified":"2026-08-06T16:51:18","modified_gmt":"2026-08-06T23:51:18","slug":"skechers-x-ryans-world","status":"publish","type":"portfolio","link":"https:\/\/dinopaolo.com\/staging-dinopaol\/skechers-x-ryans-world\/","title":{"rendered":"Skechers x Ryan&#8217;s World"},"content":{"rendered":"<p>I led the digital marketing campaign for the global launch of the <em data-start=\"151\" data-end=\"176\">Ryan\u00e2\u20ac\u2122s World x Skechers<\/em> footwear collaboration\u00e2\u20ac\u201dthe first global shoe deal for a YouTube kid influencer. In this partnership, I developed and executed a kid-forward campaign that spanned YouTube, social media, and retail channels. This included directing creative for teaser videos, social content, and digital assets across Skechers.com and in-store displays. I collaborated closely with Ryan\u00e2\u20ac\u2122s team to produce the high-impact reveal video featured on his YouTube channel (35M+ subscribers), helping to drive strong engagement and product sell-through in the initial launch window. The campaign successfully aligned Skechers with one of the world\u00e2\u20ac\u2122s most recognized kids\u00e2\u20ac\u2122 franchises, reinforcing the brand\u00e2\u20ac\u2122s leadership in the children\u00e2\u20ac\u2122s footwear market.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I led the digital marketing campaign for the global launch of the Ryan\u00e2\u20ac\u2122s World x Skechers footwear collaboration\u00e2\u20ac\u201dthe first global shoe deal for a YouTube kid influencer. In this partnership, I developed and executed a kid-forward campaign that spanned YouTube, social media, and retail channels. This included directing creative for teaser videos, social content, and&hellip;<\/p>\n","protected":false},"author":1,"featured_media":6503,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_gspb_post_css":"","_exactmetrics_skip_tracking":false,"footnotes":""},"portfolio_category":[],"portfolio_tag":[],"class_list":["post-6501","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/dinopaolo.com\/staging-dinopaol\/wp-json\/wp\/v2\/portfolio\/6501","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dinopaolo.com\/staging-dinopaol\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/dinopaolo.com\/staging-dinopaol\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/dinopaolo.com\/staging-dinopaol\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dinopaolo.com\/staging-dinopaol\/wp-json\/wp\/v2\/comments?post=6501"}],"version-history":[{"count":11,"href":"https:\/\/dinopaolo.com\/staging-dinopaol\/wp-json\/wp\/v2\/portfolio\/6501\/revisions"}],"predecessor-version":[{"id":7463,"href":"https:\/\/dinopaolo.com\/staging-dinopaol\/wp-json\/wp\/v2\/portfolio\/6501\/revisions\/7463"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dinopaolo.com\/staging-dinopaol\/wp-json\/wp\/v2\/media\/6503"}],"wp:attachment":[{"href":"https:\/\/dinopaolo.com\/staging-dinopaol\/wp-json\/wp\/v2\/media?parent=6501"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/dinopaolo.com\/staging-dinopaol\/wp-json\/wp\/v2\/portfolio_category?post=6501"},{"taxonomy":"portfolio_tag","embeddable":true,"href":"https:\/\/dinopaolo.com\/staging-dinopaol\/wp-json\/wp\/v2\/portfolio_tag?post=6501"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}