This is the second installment of a two-part creative campaign developed for will.i.am’s forward-thinking tech brand, iam+. I led the art direction and design, continuing to explore the brand’s unique blend of technology, fashion, and culture. Like the first phase, this series was crafted for a range of platforms including social media, billboards, and premium print materials, maintaining a bold, cohesive visual identity that further strengthened the brand’s presence at the intersection of innovation and style.