As the Project Designer at Mattel, I partnered with the Hot Wheels brand team to conceptualize, design, and implement a unified packaging system that seamlessly bridged both the Hardlinesand Softlines categories. My role involved aligning visual branding across diverse product types, ensuring consistency in storytelling, shelf impact, and global market adaptability. I collaborated closely with cross-functional teams including brand marketing, product design, and packaging engineering to deliver a scalable system that supported both retail and licensing needs.
Hot Wheels | Packaging
