I've built brand systems for Batman, Barbie and Ryan's World.
Creating the character is hard. Keeping it recognizable after hundreds of people touch it is harder.
That’s the work. Across more than a dozen franchises, I’ve built the creative systems that let iconic brands expand into new products, markets, and experiences without losing what audiences recognize and trust. The best brand systems are invisible. If I’ve done my job well, every touchpoint feels like it came from the same team, even when it didn’t.
Brand + Franchise Identity
Building Worlds, Not Just Logos: I translate entertainment IP and consumer brands into visual systems that scale across licensing, packaging, digital, and retail. From Ryan’s World to DC Comics, the goal is always the same: protect the brand’s DNA while making it flexible enough to scale everywhere.
Creative Direction
Vision With Legs: Creative direction means owning the look, the story, and the room, leading design teams across entertainment, toys, and apparel to ship work that’s on-brand and on-time. Two decades across Disney, Mattel, Warner Bros., will.i.am, and pocket.watch means the instincts are earned, not theoretical.
Design Management + Creative Operations
Turning Chaos Into Output: Design management is the machinery behind the magic—resourcing teams, running production pipelines, and keeping creative vision and business objectives aligned so heavy-hitting projects actually ship. This is where strategy meets deadline.
Clients & Partners
Brand systems built alongside the best in the business.
