I've built brand systems for Batman, Barbie and Ryan's World.
Different worlds.
Same discipline.
Across more than a dozen franchises, I’ve built the creative systems that let iconic brands expand into new products and experiences without losing what audiences recognize and trust. Done well, it’s invisible as every touchpoint feels like it came from the same team, even when it didn’t.
Brand + Franchise Identity
I turn IP into visual systems designed to scale across licensing, packaging, digital, and retail. From Ryan’s World to DC Comics, I safeguard core brand DNA while giving teams the flexibility to expand globally without breaking style.
Creative Direction
Great ideas are worthless if they die in a deck. Creative direction means steering the vision, story, and team to take concepts from initial sketch to full-scale rollout across entertainment, toys, and apparel—backed by 20 years shaping IP for Disney, Mattel, Warner Bros., will.i.am, and pocket.watch.
Design Management + Creative Operations
I build the infrastructure that lets creative work scale—resourcing teams, streaming pipelines, and keeping cross-functional goals aligned to ship complex IP on time. The bridge between creative vision and business execution.
Clients & Partners
Brand systems built alongside the best in the business.
