Anime Expo is the biggest anime convention in North America. With hundreds of thousands in attendance each year, Anime Expo brings together passionate communities to celebrate the cultures they love most. Because of such a passionate community, I was charged with scaling and improving the merch program I inherited upon joining company.
In order to achieve optimal results, we partnered with Blind, to assist in executing a merchandise lineup and campaign which resulted in a program that toppled all past revenues – with a record increase of 200% increase in overall sales.
