Anime Expo Branding

Anime Expo is the biggest anime convention in North America. With hundreds of thousands in attendance each year, Anime Expo brings together passionate communities to celebrate the cultures they love most. As the Brand Manager/Designer, I spearheaded the need to revamp the company branding which resulted in crafting a fresh brand strategy, positioning statement, and user profiles. From that, a complete identity system that reached every touchpoint of the event was developed which then translated to not only site engagement but also show ticket revenue.