Briefed on Supergirl’s urban ways/lifestyle, I developed a style guide translating that attribute into a distinct, licensable visual language for the character, including modified logotype and typography, street-inspired textures and graphic elements, and supporting poster and apparel design, unified into a cohesive system built to extend across print, product, and promotional use. The result is a modern yet street, graphic identity that reads unmistakably as Supergirl.
Supergirl | Urban Identity System
